Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s.
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It was made by the now-defunct Ralston Purina. It was short-lived, like the cartoon, and it included many giveaways and promotions. The cereal was cinnamon-flavored and had mini music-oriented marshmallows, although they resembled pieces of Kibbles n Bits.
One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time. Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front.
The cereal was featured in a comedy bit on The Arsenio Hall Show. When Keanu Reeves appeared on the show, Arsenio Hall asked Reeves about the cereal. Reeves mentioned that he was always reluctant to try it as it was made by "a dog food company." Hall then presented Reeves with a box of the cereal, and challenged Reeves to eat a bowl, which he did.
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